Why UX?

Throughout my career my aim has always been to help people by building digital products that meet their needs and good intentions. I became a UX designer because it was the logical next step for me — a synthesis of the skills I've gathered while working in visual journalism, graphic design and as a creative project manager.

I love UX design because at the very least, when it's good, it can help remove the stress of a confusing or frustrating user experience. At its best it can give people easier access to information. That information can transform into empowerment and self-advocacy.

If along the way we're also able to create things that look and feel good, even beautiful, that's a cherry on top. 

How has my experience in visual journalism helped me as a designer?

• I know how to listen to users objectively and with empathy

• I'm driven to work for a greater good

• I am able to tie the details into the big picture

• I know that good storytelling and simple, uncluttered visuals engage users best

• I'm tuned into brand identity and know how to align content strategy to it

• I know how products (big, complicated products) are developed, launched and sustained

• I've learned how to be the person with whom people want to work