http://www.melissaserdyvelez.com/welcome daily 1.0 2025-03-18 https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509953681723-33FEQQIHCMQ50GYW7U6I/Premera_Rebrand_Homepage_1500_3.jpg Melissa Serdy-Velez's portfolio - Premera rebrand and redesign (UX/UI) Lead UX and UI Designer for the rebrand and redesign of the Premera Blue Cross website https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1510454490737-ABUH408II2OB0F8IX071/01_Illustrations_Hero_V2_THUMB.jpg Melissa Serdy-Velez's portfolio - Illustration brand research Led research and testing to provide directional guidance for the creation of a new illustration style https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508726991974-37V0RVEPROVMSQCEWRLP/01_PremeraJobs_OnScreen.jpg Melissa Serdy-Velez's portfolio - Premerajobs.com redesign (UX/UI) https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1470956284860-TVQOZYG23Q8SU7EGNWJW/LinkedIn Melissa Serdy-Velez's portfolio https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1470956302500-O2JZY72TKAXSWS8LT3VP/Instagram Melissa Serdy-Velez's portfolio https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1470956321631-7S1MLS57KG5D2N76UMQ4/Facebook Melissa Serdy-Velez's portfolio https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1470956338714-NFUQVOPKWNTILJFRZGC2/Pinterest Melissa Serdy-Velez's portfolio https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1510517172905-AU8OKYHEIC9S72IHCLQR/Homepage_Circles_Shallow4.jpg Melissa Serdy-Velez's portfolio http://www.melissaserdyvelez.com/about-me daily 0.75 2022-12-29 https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509519531275-28U8F4KH8PWRQSRUZDYT/aboutmeHero.jpg About Me - More About Me http://www.melissaserdyvelez.com/premera_redesign daily 0.75 2022-10-17 https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508721774539-FYU4USN9OBPWYFJH9TNP/03_Homepage_TestResults.png Premera_Redesign https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508721774188-0WWC8H4HMCABIEWU188E/03_Homepage_LargePhoto_TestResults.jpg Premera_Redesign https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508721773235-D8F5H0TBY185KTPG8KJB/03_LandingPage_TestResults.jpg Premera_Redesign https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508721773286-R47S3MECKSWZPPCY97JZ/03_Contact_Us_Test_Results.jpg Premera_Redesign https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508721773910-P0VYPGGF8FKNP27B4P2Z/03_DetailPage_TestResults.jpg Premera_Redesign https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508722290976-F8FHEKKQT8NCOJOD9URT/04_Page_Sketch.jpg Premera_Redesign Early sketch https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509110348355-3AHQE0NSNKVDKL3Q0LDW/02_Brand_Colors.png Premera_Redesign Competitive color analysis https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509110522680-1SRLHTQXVR6K49VQMSHM/02_Information_Hierarchy.jpg Premera_Redesign Information hierarchy competitive comparison https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509953421493-5LET6BO859LSPHKP6VCJ/Premera_Rebrand_Homepage_1500_2.jpg Premera_Redesign Phase 1: Premera's rebranded site with updated fonts, colors and custom brand photography. Phase 2: Redesign in progress (live in 2018). https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508219962589-IVFI9CVCHHG960G33XH0/Homepage_Baseline_16x9.jpg Premera_Redesign Before: Old smaller fonts, old (orange!) links, multicolored bars in the right rail, stock photography, beige background, grey prime navigation bar https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509953591850-C1813VZV0D38ZPU1U892/After.jpg Premera_Redesign After: Updated fonts, colors, link styles, accessibility improvements and cards added to help users accomplish their top tasks. https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509110409045-YJ6FDDPEVRZDVLUYAX6N/02_Content_Comparison.png Premera_Redesign Competitive content analysis https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1510454663819-FPDTYD35BZ4FOC8XBILT/01_Illustrations_Hero_V2_THUMB.jpg Premera_Redesign Illustration brand research http://www.melissaserdyvelez.com/premera_illustration daily 0.75 2022-10-17 https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509978615883-VEO8CBXSWXMZ4ABY4MEZ/Premera_Rebrand_Homepage_1500_3.jpg Premera_Illustration Premera rebrand and redesign (UX/UI) https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1510540311906-MKEQJPKE4BM119PQA34D/01_Illustrations_Hero_V2.jpg Premera_Illustration In order to create our own illustrations we tested a variety of illustration styles against our brand attributes to provide directional guidance. Illustrations blurred to protect artist copyright. https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508741165609-F1HOOQ6IPNUCS9GG6SDV/05_Framework.PNG Premera_Illustration The beginning of the Illustration framework https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1510630956630-XH7R80FHSBOE6LBYWEJV/Top_5.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740720051-8DPQEJHLDRT9R0ELDB06/03_TestExample1.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740720315-FIYXJDRAPJGM98PIRI0G/03_TestExample2.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740720812-K8QETEEEFKE6BAYBJ67D/03_TestExample3.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740085090-FK08XX098ISB4FIWM3TO/Financial_BofA.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740085049-JX2JIPNV2J4XBICNVLCU/Financial_Robinhood_MorganStanley.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740086391-DANKGDSKMZQZ2SORZ1LY/Financial_WealthSimple.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740086109-UMP4CW1KBBDA732L4LDF/Healthcare_Kaiser.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740087001-C0TMZADCETISPPZDQV9K/Healthcare_Oscar.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740087150-MDUC8D9YDEVWW6EJZ5G7/Healthcare_Regence.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740087948-CO1MWQNFUFI7KC6IL47R/Healthcare_UHC.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740088350-SFIMXDM1SLT3VJT0RPTV/Journalism_HuffPo.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740089948-VZERNXS25TVYQC2W04D4/Journalism_More.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740089777-2EC7DUPBCIGDFR488IFG/Journalism_New+Yorker.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740092972-WVG4JJFW044R9NWVWRB3/Journalism_NYT.png Premera_Illustration https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508740092329-9XB8CMHSMOLCGG7SEVG0/Journalism_Wendy+Macnaughton.png Premera_Illustration http://www.melissaserdyvelez.com/premera_careers daily 0.75 2022-10-17 https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1508727119564-Y6UVM3FX4LWN1EKIWKLM/01_PremeraJobs_OnScreen.jpg Premera_Careers https://images.squarespace-cdn.com/content/v1/56ec2214b6aa60a08e20d8cc/1509978802925-VEC6H6SU8OBB6C0JF1Y9/Premera_Rebrand_Homepage_1500_3.jpg Premera_Careers Premera rebrand and redesign (UX/UI)